5 Best Investing Apps Of 2023

Investing is risky. It comes with few guarantees. The only investing guarantee I can offer is this: everything held equal, the less you pay in fees, the better your returns. And investing apps are making it easier than ever to invest commission-free.

Fees don’t have to stop you from making wise and lucrative investments. Thankfully, we live in the 21st century, and there’s never been a better time to be a small investor. 

And now, in today’s mobile world, investing is becoming easier and cheaper than ever. Plus, with the investing price war that’s been going on, it’s cheaper than ever to invest!

Here are the best investing apps that let you invest for free (yes, free). You might also check out our list on the best brokers to invest.

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Best For: Building A Free Portfolio For The Long Term

M1 has become our favorite investing app and platform over the last year. With commission free investing, the ability to invest in fractional shares, automatic deposits, and more, M1 Finance is top notch.

If you’re looking for a way to create and maintain a free, diversified portfolio of stocks and ETFs, look no further than M1 Finance. They provide a pretty revolutionary tool/investing app that allows you to setup a portfolio and invest into it (correctly allocated) for free.

What do I mean? Well, imagine a portfolio of ETFs – maybe you have 5 ETFs at 20% each. Well, instead of having to do 5 transactions (and commission for each) when you buy, you can now simply invest and M1 Finance takes care of the rest – for free!

If you don’t know exactly how to set it up, you’re more than welcome to use one of their already setup portfolios as well. 

Plus, M1 Finance has a great investing bonus offer right now! You can get up to $10,000 if you transfer over an existing account, or up to $500 if you deposit new money by December 31, 2023.

Or, you can simply get $10 for opening a new account and funding it within 30 days!

It doesn’t get much better than M1 Finance when it comes to investing for free. Try M1 Finance >>

2. Fidelity

Best For: Full Service Investing At $0 Trade Prices

Fidelity is one of our favorite apps that allows you to invest for free. This surprises most people, because most people don’t associate Fidelity with “free”. However, Fidelity offers a range of commission-free ETFs that would allow the majority of investors to build a balanced portfolio. Plus, they now offer $0 commission stock, option, and ETF trades!

The also offer fractional share investing, meaning that you can invest dollar-based, not just share-based. This is a big win for people starting with low dollar amounts.

Fidelity IRAs also have no minimum to open, and no account maintenance fees. That means you could deposit just $5, and invest it for free. That makes this a much better deal compared to companies like Stash Invest.

Furthermore, Fidelity just announced that it now has two 0.00% expense ratio funds – yes free. So, you can not only invest commission free, but these funds don’t charge any management fees. Truly free investing.

But to make it a top app, it has to have a great app, and Fidelity does. Their app is the cleanest and easiest to use out of all of the investing apps we’ve tested. They have a ton of features, but it all works well together.

3. Robinhood

Best For: 100% Free Stock Trades & Limited Crypto

Robinhood is an app lets you buy and sell stocks for free. Users can buy or sell stocks at market price. The app allows you to make limit orders and stop loss orders too. Unless you’re an active trader, this is plenty of functionality. Plus, the app comes with a clean user interface and basic research tools.

Most serious investors should pair Robinhood with one or more free research tools. This will help them develop a more systematic approach to investing. That said, you can’t beat Robinhood’s free trades, but its shortcomings here make it third.

They also allow options, fractional shares, and cryptocurrency investing, but these are limited as well.

The drawbacks are really limited, but one of the biggest is that the platform has become unreliable in recent months with large outages impacting investors.

If you’re curious how Robinhood makes money, it’s through Robinhood Gold. Robinhood Gold is a margin account that allows you to buy and sell after hours. Buying on margin means you double your expected returns. It also means you double your expected losses. The result (based on the magic of compounding) means that trading on margin tends to eat into your principal.

Check out the other options for trading stocks for free.

Open a Robinhood account here and get a free share of stock >>

4. Webull

Webull has been gaining a lot of traction in the last several years as a competitor to Robinhood. It’s an investment platform that is app-first, and it focuses on trading. In fact, this year it made our Honorable Mentions list of Best Stock Brokers.

Webull offers powerful in-app investment research tools, with great technical charting. This is a step above what you can find on most other investment apps.

You can find stock, options, and limited crypto trading on the Webull platform. They also offer competitive margin rates. The drawback here is they currently don’t support mutual funds, bonds, OTC Bulletin Board or Pink Sheets stocks. Stocks that are under $1 and/or have a market cap of $10 million or less are restricted as well.  

Bonus: WeBull is offering a great bonus of 2 free shares of stock!

Read our full Webull review here.

5. Public

Public is another free investing platform that has put a huge focus on the social aspect of investing and education. As a result of using influencers and education, Public has been significantly growing their awareness.

Public has a solid investing app – you can invest in any asset: from stocks, ETFs, crypto, fine art, collectibles, and more – all in one place, including fractional shares. They also offer desktop support, which is incredibly useful for things like looking at brokerage statements or tax forms.

They also advertise themselves as being one of the few investment brokerage firms that doesn’t do Payment for Order Flow.

Read out full Public review here.

Vanguard

Vanguard is consistently known as the low cost investment service provider. They were one of the original mutual fund and ETF companies to lower fees, and they continually advocate a low-fee index fund approach to investing.

At Vanguard, you don’t pay any commissions when you buy and sell Vanguard ETFs. You also pay no account service fees if you sign up to receive your account documents electronically, or if you’re a Voyager, Voyager Select, Flagship, or Flagship Select Services client.

Furthermore, Vanguard recently announced that they won’t charge a commission on a huge amount of competitor’s funds and ETFs as well!

Vanguard also doesn’t have an account minimum, and there is no minimum purchase requirement for mutual funds, but stocks and ETFs it’s the cost of 1 share.

What holds Vanguard back is that their app is a little more clunky that the other apps. It feels a little “old school”, and it seems to be built for the basics only.

However, it is free, so maybe only the basics are needed?

J.P. Morgan Self Directed Investing

J.P. Morgan Self-Directed Investing is the latest update from Chase when it comes to investing (previously this was known as Chase You Invest). The great thing is that they made their platform truly commission-free. That’s what makes it a runner up on our list of free investing apps.

Read our full J.P. Morgan Self-Directed Investing review.

The information about J.P. Morgan Self-Directed Investing has been collected independently by The College Investor. The product details have not been reviewed or approved by the company.

Ally Invest

Ally Invest is a solid choice for free investing. They have a solid app that allows you to invest, and like others on this list, you can invest in stocks, options, and ETFs commission-free.

Ally also offers solid bonus offers if you transfer your account to them. Right now, you can get up to $3,000 when you move your assets over to them.

Read our full Ally Invest review here.

Charles Schwab

Charles Schwab also offers commission free stock, options, and ETF trades, similar to Fidelity and TD Ameritrade. In fact, Charles Schwab advertises that they offer more commission-free ETFs that most other companies, and they even offer some commission free mutual funds.

Moomoo

Moomoo is the latest free investing app working to make a splash with US investors. This app has a lot of popularity in the Asian marketplace, and it recently launched in both the United States and Australia. Like most apps here, it offers free stock, ETF, and options trading. It also has robust charting and other information. When you open a new account, you can earn up to 15 free stocks!

Read out full Moomoo review here.

E*Trade

E*Trade also offers a large selection of commission free ETFs. We are actually big fans of E*Trade for our solo 401k account, but they don’t make the top 5 when it comes to investing apps and free investing.

They just recently announced $0 stock, ETF, and options trades, but we’ll see how they compete with others on this list.

While they do offer IRAs with no minimums, and charge no transaction fees, we didn’t find their app as user friendly as the rest. Similar to their website, it’s just a bit harder to use. However, we still really like E*Trade and they are definitely a runner up.